A political consultation group for Republican candidates, Strategic Campaign Group helps candidates achieve their campaign goals and connect with voters and supporters through a wide range of consultative and strategic services. Strategic Campaign Group’s strategies for fundraising include short message service (SMS) messaging for delivering targeted communications. This approach can offer numerous benefits in today’s technology-driven society, as explored below.
1. Adaptive to fast-past environment. SMS marketing readily adapts to the fast-paced environment of political campaigning. Nearly everyone carries a cell phone, which gives candidates a reliable means of connecting with voters and delivering up-to-date news.
2. Instant delivery. Unlike direct mail, text messages arrive in the recipient’s inbox within minutes of being sent. No other form of messaging platform can compare with the swiftness of SMS; direct mail can take days to reach the recipient and emails rely on voters regularly checking their email.
3. Increased visibility. The opening rate of SMS messages is significantly higher than other forms of messaging strategies, such as direct mail or email. Subscribers can easily decide to delete emails or discard letters without opening them, but most will check their text messages within seconds of receiving notification of their delivery.
4. Collect estimated voter numbers. Campaign staff members can use SMS to conduct surveys regarding voter opinions and their candidate’s number of voters by asking recipients for whom they will vote in upcoming elections.
