Strategic Campaign Group
Thursday, June 28, 2018
Sean Spicer Takes Leadership Role with Super PAC America First Action
An Annapolis, Maryland, political consulting firm that focuses on conservative candidates and issues, Strategic Campaign Group guides efforts that range from fundraising to getting out votes in key elections. Trend focused, Strategic Campaign Group maintains an active presence in efforts centered on the upcoming midterm elections.
As reported in The Hill, super PACs supporting President Trump are readying themselves for their campaign-focused activities. America First Action recently announced that it was bringing Sean Spicer, the former White House press secretary, on board as a senior adviser and spokesperson. His responsibilities at the organization’s inaugural leadership summit encompass moderating a roundtable discussion and introducing Mike Huckabee, the former Republican Governor of Arkansas.
With America First Action engaging in coordinated efforts to help elect federal-level candidates who support the White House agenda, Spicer was described as an ideal fit. Before assuming responsibilities within the Trump administration, he engaged as the Republican National Committee’s chief strategist and communications director.
Wednesday, June 20, 2018
President Trump’s Unexpected Endorsement of Rep. Dan Donovan (R, NY)
Based in Maryland, Strategic Campaign Group serves the election and issues-focused needs of conservative clients across the country. Focused on the upcoming midterm elections, Strategic Campaign Group keeps its finger on the pulse of developments with the potential to sway competitive races.
A recent article in The Hill brought attention to the unexpected boost provided to Rep. Dan Donovan (R-NY) by President Donald Trump in his primary battle against ex-Rep. Michael Grimm. Sharing an Air Force One ride from Long Island to Washington, D.C., Trump asked about the primary and pledged support for Donovan, whom he has known for more than two decades.
A week later President Trump made good on his word by sending out a pair of Tweets warning voters that a vote for Grimm, who had served time in prison on a felony tax fraud conviction, could result in the loss of a critical seat in the House. The endorsement came despite Donovan having voted against legislation that sought to replace and repeal ObamaCare and the Republican tax cut. The bottom line is that what it takes to achieve the president’s support can be difficult to predict, as he continues to cut a swathe across business-as-usual in Washington.
Wednesday, June 6, 2018
Four Benefits of SMS Marketing for Political Campaigns
A political consultation group for Republican candidates, Strategic Campaign Group helps candidates achieve their campaign goals and connect with voters and supporters through a wide range of consultative and strategic services. Strategic Campaign Group’s strategies for fundraising include short message service (SMS) messaging for delivering targeted communications. This approach can offer numerous benefits in today’s technology-driven society, as explored below.
1. Adaptive to fast-past environment. SMS marketing readily adapts to the fast-paced environment of political campaigning. Nearly everyone carries a cell phone, which gives candidates a reliable means of connecting with voters and delivering up-to-date news.
2. Instant delivery. Unlike direct mail, text messages arrive in the recipient’s inbox within minutes of being sent. No other form of messaging platform can compare with the swiftness of SMS; direct mail can take days to reach the recipient and emails rely on voters regularly checking their email.
3. Increased visibility. The opening rate of SMS messages is significantly higher than other forms of messaging strategies, such as direct mail or email. Subscribers can easily decide to delete emails or discard letters without opening them, but most will check their text messages within seconds of receiving notification of their delivery.
4. Collect estimated voter numbers. Campaign staff members can use SMS to conduct surveys regarding voter opinions and their candidate’s number of voters by asking recipients for whom they will vote in upcoming elections.
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