Strategic Campaign Group is an Annapolis-based political consulting firm that provides comprehensive campaign strategies to Republican candidates in order to help them win elections. Focused on next generation solutions, Strategic Campaign Group uses traditional outreach strategies and analytics-based digital approaches such as email and advertising.
In 2018, political campaigns are expected to spend $1.8 billion on digital advertising, an increase from $1.4 billion two years ago, according to Borrell Associates, a firm that tracks advertising data. Social media in particular is forecast to account for over $1 billion in spending on digital advertising. Campaigns frequently use social media platforms such as Facebook and Twitter to target potential supporters.
Campaigns are increasingly allocating their advertising budget to Internet advertising on mobile devices and websites, which are cheaper than radio, TV, and mail advertising.
Digital ads can help campaigns to identify supporters early on in the campaign season before they are deluged with TV ads. Campaigns can then encourage these voters to volunteer or donate, as well as place them on mailing lists.
