Political Direct Mail Services Offer an Affordable Outreach Strategy

Possessing a team of experienced political operatives, Strategic Campaign Group connects Republican candidates to their supporters through comprehensive campaign communication plans. Based in Annapolis, Maryland, Strategic Campaign Group offers services such as polling, telemarketing, and direct mail to help its clients spread their message to constituents.

Direct mail services enable Republican candidates to reach their targeted voters in order to garner the necessary support for Election Day by sending persuasive and informative direct mail pieces directly to voters’ homes. An affordable and effective outreach method, direct mail offers an opportunity for a more foundational connection with voters than social media. Customizable direct mail services may range from brochures and postcards to personalized letter and fundraising packages.

In the 1970s, political candidates began incorporating direct mail into their campaign strategies. George S. McGovern used political direct mail in his 1972 presidential campaign by mimicking tactics developed by the mail-order industry and drawing from the Religious Right movement’s use of the US Postal Service to create sophisticated voter lists in the 1980s. Political candidates use direct mail to request donations, spread awareness of policy positions, and outline the flaws of their opponents. Direct mail continues to play a significant role in voter outreach, enabling candidates to reach groups that are more comfortable with traditional forms of communication.

Strategic Campaign Group Maintains Active Social Media Presence

Working with the goal of assisting Republican and conservative political candidates and causes, the seasoned team of operatives at Strategic Campaign Group provides a full range of campaign-building, marketing, and voter messaging services. The Annapolis, Maryland, firm has built up a decade of experience honing voter communication techniques, including its innovative Telephone Town Hall format. Strategic Campaign Group’s leadership also understands the importance of staying connected to its clients and the public, and leverages the power of social media to do exactly that. 

The firm’s regularly updated Facebook page, for example, offers links to news articles, campaign tips, and other information of interest to a broad group of Republicans and conservatives. When news outlets reported that 2012 Republican presidential nominee Mitt Romney had announced his intention to run for the Utah Senate seat held by retiring Orrin Hatch, Strategic Campaign Group made sure to amplify the breaking news. 

Likewise, when Pres. Donald Trump announced his appearance at a fundraiser for Rick Saccone, a Republican running for Congress, the firm helped get that news item in front of its Facebook audience as well. Republican voters also can find posts analyzing ways in which Democratic office-holders may be vulnerable to Republican candidates in other upcoming elections. 

In addition, the firm publishes articles offering timely advice on best practices in campaign fundraising, branding, and messaging, and on a variety of contemporary issues of particular interest to conservatives.

President Trump’s State of the Union Address Underlines Poll Gains

Strategic Campaign Group is a Maryland-based political consulting firm that aims to help Republican candidates and conservative organizations to create winning campaigns. Strategic Campaign Group follows political news and events, such as President Donald Trump’s first State of the Union address to Congress.

In his address, Trump expanded his message beyond his core constituency, with a full 75 percent of viewers in a CBS News/YouGov snap poll approving of his message and nearly as many responding that it made them feel a sense of pride. In tandem with this, recent polls have showed a swell of support for Republican tax reform, with approval of the bill rising by 18 percent since December.

A majority of those responding to a Monmouth University survey now say that President Trump has achieved success in passing his agenda in Congress. In addition, a majority of Republicans are now on board with him in terms of raising tariffs as a way of protecting domestic jobs in the face of low-cost, foreign-made imports.

Lobbying Sees an Increase in Trump’s First Year as President

Focused on high-impact results in Republican campaigns and fundraising efforts, Strategic Campaign Group offers the skills and assets of knowledgeable political operatives to reach goals. Strategic Campaign Group keeps a close eye on nationwide trends, including the lobbying efforts that took place in Donald Trump’s first year as president.

With the inaugural year of any presidency an active one in terms of lobbying the federal government, the total disclosed amount was $3.9 billion in 2017. This was a similar number to the amount in the first year of President Barack Obama's first term. A key difference compared with 2009 was a decline in federal disclosure reports from 58,000 to 50,000. This may have to do with the 2011 Congressional ban on earmarks, as well as restrictions that came into play during the Obama administration concerning recently registered federal lobbyists.

A particular driver of lobbying activity in late 2017 was the Republican tax reform effort, with The Business Roundtable alone spending approximately $17.4 million in the last three months of the year. Other issues that generated major lobbyist spending included trade, transportation, health care, and budget and appropriations.

Strategic Campaign Group Fundraising Services

Strategic Campaign Group is a Republican political consulting firm run by political professionals with tremendous experience in political campaigns. Strategic Campaign Group works with Republican candidates and conservative organization in fundraising, voter contact and strategic planning. The firm has been active for more than 10 years offering Republican candidates the best service available to help clients win their campaigns. Strategic Campaign Group focuses on the details of every campaign to make certain that their Republican candidates have every strategic advantage possible.

Strategic Campaign Group offers a wide ranging menu of services for clients including direct mail, text messaging, email, print, radio, and television advertising. Additionally, clients benefit from services such as comprehensive voter contact telephone programs, automated calling and Tele Town Halls. Strategic Campaign Group understands how important it is for clients to communicate their messages effectively in a cost effective way.

Strategic Campaign Group also offers clients the benefit of their consulting services for fundraising. The firm began its fundraising services in 2008 and has helped Republican candidates and conservative causes raise millions of dollars to support their efforts. The political professionals at Strategic Campaign Group work with Republican candidates to create and implement a comprehensive fundraising plan designed to fully fund their campaign.