Possessing a team of experienced political operatives, Strategic Campaign Group connects Republican candidates to their supporters through comprehensive campaign communication plans. Based in Annapolis, Maryland, Strategic Campaign Group offers services such as polling, telemarketing, and direct mail to help its clients spread their message to constituents.
Direct mail services enable Republican candidates to reach their targeted voters in order to garner the necessary support for Election Day by sending persuasive and informative direct mail pieces directly to voters’ homes. An affordable and effective outreach method, direct mail offers an opportunity for a more foundational connection with voters than social media. Customizable direct mail services may range from brochures and postcards to personalized letter and fundraising packages.
In the 1970s, political candidates began incorporating direct mail into their campaign strategies. George S. McGovern used political direct mail in his 1972 presidential campaign by mimicking tactics developed by the mail-order industry and drawing from the Religious Right movement’s use of the US Postal Service to create sophisticated voter lists in the 1980s. Political candidates use direct mail to request donations, spread awareness of policy positions, and outline the flaws of their opponents. Direct mail continues to play a significant role in voter outreach, enabling candidates to reach groups that are more comfortable with traditional forms of communication.
Direct mail services enable Republican candidates to reach their targeted voters in order to garner the necessary support for Election Day by sending persuasive and informative direct mail pieces directly to voters’ homes. An affordable and effective outreach method, direct mail offers an opportunity for a more foundational connection with voters than social media. Customizable direct mail services may range from brochures and postcards to personalized letter and fundraising packages.
In the 1970s, political candidates began incorporating direct mail into their campaign strategies. George S. McGovern used political direct mail in his 1972 presidential campaign by mimicking tactics developed by the mail-order industry and drawing from the Religious Right movement’s use of the US Postal Service to create sophisticated voter lists in the 1980s. Political candidates use direct mail to request donations, spread awareness of policy positions, and outline the flaws of their opponents. Direct mail continues to play a significant role in voter outreach, enabling candidates to reach groups that are more comfortable with traditional forms of communication.
